Eco-labels are a popular and effective way to certify that a product really is as green as it claims to be. But what are some alternatives to eco-labeling, and what are the benefits of steering away from third-party certification?
Congratulations! You have a shiny new green product and you want to market it the right way. You worked hard to make it state-of-the-green-art – and you want people to believe that the product really is as green as you claim it to be. You naturally think of going the eco-labeling route, but stop. Unless it’s required by certain retailers or other customers, it may not be necessary. There are plenty of ....