Is the Maine Office of Tourism's Summer Ad Campaign Working?

Say you are trying to convince out-of-staters to take the trek up 95 and spend some time in Maine this summer.
How do you pitch the Pine Tree State to your friends from away? Talk about our state's pristine beaches and stunning hikes? Mention that they might see a moose or a whale? Maybe it all comes down to lighthouses and lobster suppers.
The video advertisement above was produced by the Maine Office of Tourism. This season, their slogan is "Summer time was made for Maine."
Do you think this ad campaign will be effective? Share your thoughts below.
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