| Feb. 8th, 2012

Understanding the BP Oil Tragedy: Time Blindness

A loss expected to happen next year looks smaller than that same loss happening next week. Worse yet, a loss or catastrophe that may happen (indeed, is highly likely to happen) decades away is essentially invisible, unthinkable or unworthy of attention now. In other words, humans suffer from an intrinsic thinking defect best described as time blindness. It is the inability to correctly foresee and take seriously long term consequences of current actions.
No wonder that people easily spend decades eating unhealthy foods or living a sedentary lifestyle, or both, without appreciating or internalizing the inevitable negative and ser....

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